Weekend Conference
July 26-28, 2024 I Pgh, pa I August wilson center
womb. wealth.wellness
Our Reach
Our show will include speakers from Pittsburgh, DC Metro, Baltimore, Detroit and Philadelphia.
Attendees from Florida, California, Pennsylvania, Michigan, Maryland and more.
Brown Mamas Facebook ​Group
Over 5K event
at​tendees since 2019
5k
For over a decade, Brown Mamas has focused on celebrating, educating and engaging the Black mothering experience through events and meetups.
6800
Over 90% of our viewers
are Black women
90%
Email Readership
4500
past event numbers
30% of attendees
have attended​ before
30%
Facebook followers
10k
Instagram followers
4.5k
35% Registration
Conversion Rate
35%
60% Show up rate
60%
UMV on our website
6k
Our show will include speakers from Pittsburgh, DC Metro, Baltimore, Detroit and Philadelphia.
our women
Attendees from Florida, California, Pennsylvania, Michigan, Maryland and more.
Of approximate 10K community members have at least one interaction in-person interaction each year.
Single Mothers
20%
Brown Mamas is a community of majority millenials and Gen X moms
60%
Our Activation Numbers
Average Email Open Rate
35%
LGBTQIA+
9%
30% of attendees
have attended before
30%
age 25-34
25%
age 35-44
Facebook Group Growth Rate
22%
40%
of women find out about Brown Mamas via
Word Of Mouth
15%
age 45-54
19%
Brown Mama
Profiles
The average Brown Mama is a Black, millennial mom ages 30-45. She is in a transitional stage of her life and is looking for a way to make a difference. She likely has two or more children and lives in a region where she may be underserved and underrepresented.
She's looking for new experiences that make her life easier and more enjoyable. She wants a brighter future for her children.
The Brown Mamas are more likely to be involved in their community and will go to great lengths to create experiences for their children.
Monique is a 42-year old, married mom of 3 school-aged kids. She is very active in her community and works in a high-level position at a healthcare company. She comes to every Brown Mamas event and offers her time as a volunteer. Monique's parents live in another city so she relies heavily on the network of women she's cultivated over the years. Monique would love an opportunity for one-on-one, community-focused experiences with a sponsor. She finds value in brands that work towards the causes she loves.
Latrice is a 41-year-old divorcee of two. She has school-age and adult-age children, and identifies as a part of the LGBTQ community. She found Brown Mamas through a friend once she relocated to Pittsburgh. Over the years, she's attended meetups, vended at events and is active in the online community. Now, that she's moved back to Baltimore, she still follows Brown Mamas online and even host online events for them. She has one thriving business, but still works a 9-5. Latrice loves experiences that introduce her to new ideas. Her ideal sponsor is new to the marketplace and will provide a fresh opportunity to experience the brand in a unique way.
Joy is a 33-year-old married mom of three. All of her children are under the age of 8 and she loves to attend Brown Mamas meetups and has graduated from the Brown Mamas' mentoring program. Life with small children can get complicated for Joy and she's searching for opportunities to work on self-care. Her job in human services doesn't pay a lot but she likes the work she does and enjoys being a part of something bigger than herself. Joy's ideal sponsor experience will allow her to discover something new about herself. She love an intimate opportunity to meet new people and build her tribe.
Tawana is a 45-year-old, married mom of two adult children and one teenager. She has been working in the social services field for most of her life and recently become a grandmother. She's had a good amount of difficulty and trauma in her life. Tawana is very active in her community, but mostly enjoys travel with her husband. Sometimes helping out with her new grandchild keeps her at home though. She'd most enjoy sponsor experiences to make her and her family's life easier. Sponsored experiences that highlight day-to-day living, homelife and ease are valuable to her.
What is the impact of
womb, wealth & wellness weekend?
An event like this does not exist in the Pittsburgh region.
The Womb, Wealth & Wellness Weekend Conference will center the holistic health and wellness of Black women in the Pittsburgh, Philadelphia, Indianapolis, Detroit and other regions within 4-6 hours of Pittsburgh.
Our goal is to create a fun, inclusive and informative conference that inspires Black mothers to take action on their total health goals.
WWW
weekend includes:
the brown mama monologues